Square Route Inc.

Branding a Global Logistics Company

4 primitive directions, 4 sides of a square and an abstract element inspired by routes all over the world lend this identity its unique identity. The square in the center denotes the starting point, which is popularly known as square one. The 4 lines originating from the square depict the 4 primitive directions while communicating the philosophy of the company, that when it comes to delivering, no direction is its limits.